LIVE - iPhone 16, Apple Intelligence, AirPods...Follow Apple's back-to-school keynote from 7 p.m.
The technology group is holding its back-to-school conference this Monday, September 9 at Apple Park to "shed light on the future." On the menu, the iPhone 16 promises to be the brand's first model to benefit from advances in generative artificial intelligence. New ranges are also expected for the iPad, AirPods and Apple Watch. The announcements are to follow from 7 p.m.
What we know so far
Apple is set to unveil its latest iPhone 16s during its traditional back-to-school keynote on Monday, September 9. The new models should look a lot like last year's, with some improvements to screen size, cameras, and a new "capture" button dedicated to taking pictures.
The iPhone 16s should be the first to benefit from advances in generative artificial intelligence. New tools from Apple Intelligence, the AI model developed by Apple, should be at the heart of the announcements, with features to summarize notifications and web pages, improve writing, edit images, and transcribe calls and voice notes.
Beyond the iPhone ecosystem, Apple should devote a chapter to the other products in its catalog expected to drive end-of-year sales. A tenth version of the Apple Watch is expected with a sleep apnea measurement feature. AirPods are expected to get a new generation with ambient noise cancellation, and an improved USB-C version of the AirPods Max headphones is also rumored.
Major announcements for Apple
This conference is important in more ways than one for Apple's business. The group needs to put forward new sales arguments to relaunch its iPhones. the group's most profitable product category, which is slightly losing momentum this year.
For the period from April to June, iPhone sales fell 1% year-on-year to $39 billion. Apple is also struggling in China, a strategic market, with revenues down 6.5% in the spring quarter.
Artificial intelligence star of the keynote?
This technology, popularized by ChatGPT two years ago, is establishing itself as the new trend in consumer electronics. Samsung and Google have paved the way for the first smartphones with AI in recent weeks.
Apple hopes to make up for lost time with Apple Intelligence, its own AI model that promises to give a new dimension to Siri in iOS 18, but also other products from the group in the long term.
The integration of generative AI in the iPhone 16 should first result in new features for text generation, notification summaries, photo editing and automatic transcription of phone calls.
According to the latest echoes, the brand would have postponed some of the other new features related to AI by the end of the year, such as the generation of images and emojis and the integration of the ChatGPT assistant
